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Don’t Get Stuck in the Past: Why Regular Rent Reviews are Crucial for Landlords

Don’t Get Stuck in the Past: Why Regular Rent Reviews are Crucial for Landlords.


Imagine this: you bought a two-bedroom flat in Worcester 2 years ago. Back then, it rented for £650 a month. Today, similar properties are commanding rents closer to £900. Are you capturing the full earning potential of your investment?

We see it all the time: landlords in the Midlands clinging to outdated rental values. But the truth is, the rental market is anything but static. What commanded a premium in Worcester two years ago could be leaving money on the table today.

Midlands Rents on the Rise

Let’s delve into some local data. According to reliable sources The Office for National Statistics (ONS), rents across the West Midlands have seen significant growth in the past five years:

  • Birmingham: Average rent increase of 17.5%
  • Coventry: A jump of a staggering 22.1%
  • Wolverhampton: Rents have climbed by a healthy 14.8%
  • Beyond the Big Cities: Towns like Worcester and Evesham haven’t been immune to the trend, experiencing growth of 12.3% and 15.1%, respectively. Even charming Cheltenham has seen a healthy rise of 18.7%


These figures paint a clear picture: the rental market is dynamic, and failing to adjust your rent accordingly can mean missing out on potential income. Here’s where the magic of rent reviews comes in.

The Rent Index: Your Local Rental Market GPS

Think of a rent index as your personalised GPS for navigating the rental market. These regularly updated reports track rental price fluctuations in your specific town or city, providing invaluable data on current market trends. Armed with this knowledge, you can confidently adjust your rent to reflect the true value of your property in Birmingham, Worcester, Evesham, Cheltenham, or any other Midlands location.

Looking Ahead: Predictions for the West Midlands

While past performance isn’t always a crystal ball, rental predictions can offer valuable insights. Industry experts anticipate continued growth in the West Midlands rental market for the next 12 months. With an influx of young professionals and growing demand for quality housing, rents are expected to climb by an additional 5-7% across the region.

The Bottom Line: Don’t Leave Money on the Table

Regular rent reviews are not just about maximising your income (although that’s certainly a perk!). They ensure your property remains competitive in the market, attracting high-quality tenants who are willing to pay the current market rate in Birmingham, Worcester, Evesham, Cheltenham, or any other Midlands town.


So, how much can you actually increase your rent?

Unlike some areas, the UK doesn’t have a national cap on rent increases for assured shorthold tenancies (the most common type). However, there is a legal requirement for the increase to be fair and reasonable. This means considering factors like:

It’s important to note that tenants have the right to challenge a rent increase they believe is excessive. By conducting regular rent reviews and maintaining clear documentation to justify the increase, you can ensure you’re maximizing your income while staying within legal boundaries.

Ready to Unlock the Power of Rent Reviews?

Here at The Gallery Properties, we’re passionate about helping landlords maximise their rental returns. We offer comprehensive rent review services, utilising market data and expert analysis to ensure your property is priced perfectly, no matter your location.

Contact us today for a free consultation and let’s unlock the true potential of your investment property!

P.S. Remember, a well-maintained property with competitive rent is a landlord’s dream. Check out our blog for more tips on attracting and retaining top-notch tenants!


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